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Apple, BMW, Google, Nescafé and Starbucks among 210 winners of World Branding Awards

21 September 2016 No Comment

The third edition of the prestigious World Branding Awards saw 210 brands from 30 countries named “Brand of the Year” in a glittering ceremony held in the main entrance and orangery at Kensington Palace on Tuesday.

Apple, BMW, the British Council, Cartier, Coca-Cola, Facebook, Google, Lego, L’Oréal, Louis Vuitton, McDonald’s, Nescafé, Nike, Oral-B, Pampers, Rolex, Samsung, Starbucks, Schwarzkopf and VISA were announced as global winners.

National tier winners included ICBC (China), Bang & Olufsen (Denmark), Hermès (France), Nivea (Germany), Chow Tai Fook (Hong Kong), State Bank of India, Indomilk (Indonesia), Prada (Italy), Sukiya (Japan), Safaricom (Kenya), Riva (Kuwait), Maybank (Malaysia), Dulux (Netherlands), SPAR Park ‘n’ Shop (Nigeria), Omantel (Oman), HBL (Pakistan), SM Supermalls (Philippines), QNB (Qatar), Sberbank (Russia), Raffles Education (Singapore), Nando’s (South Africa), AmorePacific (South Korea), Santander (Spain), Zurich (Switzerland), Chunghwa Telecom (Taiwan), King Power (Thailand), Dubai Duty Free (UAE), and Prudential (UK), among others.

Regional winners included Mandarin Oriental and Watsons from Hong Kong; Indomie (Indonesia); Ajinomoto, Isetan, Kikkoman and Uniqlo from Japan; MTN from South Africa; Zara (Spain); and RAK Ceramics (UAE).

Uniquely, winners are judged through three streams: brand valuation, consumer market research, and public online voting. This year, a newly designed 24-kt gold plated trophy was introduced for all winners.

The awards is organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards. It organises and sponsors a range of educational programmes. The Forum also publishes branding news on its website that reaches a global audience of over 5 million.

“The Awards celebrates the achievements of some of the greatest brands around the globe. With 70 percent of the scoring process coming from consumer votes, winning brands have managed to build a good trust score with their consumers,” said Richard Rowles, Chairman of the World Branding Forum.

“Due to a successful campaign, this year saw a huge increase in participation of the awards. Over 120,000 consumers from around the world voted for more than 2,800 brands from 35 countries. Winners at the awards have clearly demonstrated their ability to stand out from their competitors,” said Peter Pek, Chief Executive of the Forum.

The event was hosted by David Croft from Sky Sports. For more information and the full list of winners, visit awards.brandingforum.org.

About the World Branding Forum

The World Branding Forum (WBF) is a global non-profit organisation. Its aims and activities are to provide raise the standards of branding for the good of the industry as well as consumers. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.

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