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Microsoft’s Bing mobile site pulls in daily deals

4 March 2011 No Comment

MICROSOFT Corp is hoping to capitalise on the popularity of daily deals websites by incorporating them into its Bing search site for smart phones.

On the updated Bing mobile site, people can click on a ‘deals’ link to see the top offers for their city from Groupon, LivingSocial and about 200 other daily coupon sites, Microsoft said. Another click shows nearby stores, restaurants and other merchants currently offering a deal, based on the phone’s current location. People can also use Bing to search local deals by category.

Microsoft said it is working with The Dealmap, a company that aggregates deals by city. Microsoft analyses the information it gets from The Dealmap and displays each deal as a pinpoint on a map, so people looking for a neighbourhood mechanic offering discounted oil changes, for example, could spot it at a glance.

The move comes as Microsoft tries to look for innovations through partnerships, rather than simply see a popular idea and copy it with a product of its own.

Microsoft is bringing broader improvements to Bing mobile on Thursday, including greater use of HTML 5, which is a Web coding approach that can make websites feel more like ‘apps,’ or standalone smart phone applications.

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